Soundtrackester
This campaign encourages college students to upgrade to a student premium account by highlighting how ads on the free version of Spotify disrupt the mood of everyday moments. Whether walking to class, studying late at night, or driving with friends, music sets the tone—and interruptions break the experience.
Rooted in the “main character” aesthetic, the campaign uses scrapbook-inspired visuals to romanticize the mundane and position premium as the key to controlling your soundtrack—and your story. The concept extends across out-of-home ads, campus posters, a branded Spotify pop-up, curated Instagram content, and guerrilla photobooth, creating a cohesive presence both on campus and online.
Design Category: Promotional design & advertising
