BLOOM
Thrifted not thoughtless
Bloom was developed in alignment with UNICEF’s sustainability initiative addressing “Overconsumption and Production,” with a focused response to the environmental impact of fast fashion.
Positioned as a secondhand rental company, Bloom elevates fashion with a past and a future. A cohesive brand system—including visual identity, sustainable packaging, a targeted ad campaign, and a user-focused mobile app— empowers Gen-Z women to engage in more sustainable, conscious fashion consumption.
Design Category: Brand Design
User persona
Moodboard
Design Elements
Color Palette
Typefaces
Logo
Tagline
Signature Imagery
Bloom App
User Workflow
App Mockups
Rental Box Packaging
Box: 12 x 12 x 3 inch
The rental garments are delivered in thoughtfully designed, reusable packaging that reinforces Bloom’s commitment to circular consumption. Each box is reused with every order and features intentional messaging to both educate and empower the consumer, making them aware of their direct role in reducing overconsumption.
Top Lid
Inside Lid
Tissue Paper
Inside Bottom
Thank you Card
Card: 4 x 6 inch
Inside the rental box is a plantable thank-you card that extends the brand experience beyond the transaction. As the card grows, it symbolizes Bloom’s gratitude while physically embodying the brand’s philosophy of renewal and longevity.
Clothing Tag
1.5 x 1 inch
All donated garments are finished with a custom Bloom tag made from textiles that could not be reworn, further extending the lifecycle of each donation. By repurposing unusable materials into branded tags, the design reinforces Bloom’s circular values while strengthening brand identity at the point of wear.
Signage and Social Media
9.8 x 4.9 x 8.2 ft
Bloom is promoted through Instagram, leveraging its digital ecosystem to engage Gen Z women in a space where they are most active and visually driven. Through curated content and campaign storytelling. the platform strengthens brand awareness and community engagement. Strategic city signage extends this presence offline, reinforcing Bloom’s visual identity and messaging across both digital and physical environments.
