The 901
what works good lasts
Designed to guide visitors through the MoMA exhibition, The 901 brochure showcases the furniture designs of Charles and Ray Eames— integrating Ray’s textile design and concept sketches on each page.
The collectible entry ticket, and social media posts further promote the exhibition and reflect the Eameses’ seamless balance of function, beauty, and high-quality craftsmanship.
Design Category: Editorial Design
Moodboard
Museum Brochure
The brochure is produced in an 8.5 × 5.5-inch format with coated pages, balancing portability with a refined, archival-quality presentation. To further showcase the furniture, crossover imagery layers concept sketches beneath large display typography featuring each piece’s name. This expansive use of imagery is supported by a single-column layout and left-justified text, emphasizing clarity and visual hierarchy.
5.5” x 2”
To further immerse the visitor, the Charles & Ray–inspired designs used throughout the brochure are extended onto the ticket. By reusing these familiar visual elements, the ticket transcends its disposable nature and becomes a meaningful memento—serving as a tangible reminder of the museum experience.
Event Tickets
Instagram Story Posts
1080 x 1920 pixels
Instagram posts for MoMA’s account maintain the same design system to promote the event digitally. Presented as paid Instagram Stories, these sponsored posts reach users beyond MoMA’s existing followers, increasing visibility and audience engagement.
