Rachel Kemp
Photo & Film
This branding was created for my photography business, Rachel Kemp Photography. My work follows a documentary style, focusing on capturing the beauty of everyday moments. The brand identity reflects this approach through modern, playful design elements, including refreshed logos and adaptable brand marks for social media and website use.
Additional collateral, including a business card and wedding experience guide, extends the identity across key stages of the client experience, creating a cohesive and consistent brand presence.
Moodboard
Logo & Brand Marks
Design Elements
Wedding Experience Guide
5” x 8”
The wedding experience guide introduces potential clients to the process of working together, clearly outlining each step from booking to gallery delivery.
Authentic imagery from my wedding portfolio, paired with bold typography, emphasizes the excitement of a wedding day. These eye catching elements paired with a simple one-column structure and full-bleed layout allow clients to fully envision my work alongside a clear and efficient description of the process.
Business Cards
3.5” x 2”
Business cards are cohesively designed to strengthen client networking through consistent brand elements. Familiar typography, imagery, and layout reinforce the established identity while subtly enhancing the romantic tone of the brand.
Brand Mark & Logo Usage
The brand mark is applied across digital platforms, including Instagram and the booking website, establishing a recognizable visual symbol that strengthens brand recognition.
